On average, Pinterest ads earn a 2x higher return on ad spend with a 2.3x cheaper cost per conversion, compared to other social media platforms. They add to the sense of discovery.īecause Pinners are looking to shop, they’re more likely to appreciate ads than on any other platform. And Pinterest ads naturally work into that because they don’t interrupt. Pinterest users want to discover new products, brands and projects. Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex, um, see what’s new with your friends. What are the benefits of Pinterest advertising?ĭiscovery is at the heart of Pinterest. If you’re a fashion brand and have done a shoot.Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have. Showing multiple images from the same event or photoshoot.This works well for products that can be customized or personalized, like t-shirts, business cards, and greeting cards. Showing different examples of how your product is used by customers.You can add multiple links or CTA buttons in the carousel. If you want to send people to a specific landing page on your website, then using a carousel ad is the best way to do it. Use a landing page as your carousel ad.For example, you could show different types of sunglasses from the same brand. This works well if you want to show related products that are part of the same product line. Showing multiple products from one category of the same brand.It’s easy to upload a video on Pinterest, and you can either add a link or CTA button to embed your website. If you have a strong video that tells your brand’s story well, then consider using it in your carousel ad. Use videos as part of your carousel ad.This could be used if you want to show off different colors or styles of the same product.

Showing multiple images of the same product.

In the first slide of their carousel ad, they have shown 5 different types of gift sets, with a CTA to buy.

Bath & Body Works, for example, has used this technique to show holiday gift sets on Pinterest. – Using a single image and showing multiple products in it.

Pinterest carousel ads