For B2B companies, it’s the most powerful social media platform for people to reach you, follow you, and learn more about your company.Ī well-optimized page increases you brand exposure on LinkedIn, increasing purchase intent by 33%. Your company page is the best place to tell your brand’s story and showcase your products and services to your target audience.

With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. If done correctly, you can open up the floodgates of leads and strengthen relationships with your prospects.

How can you cut through the clutter and find qualified leads? How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers?įortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool.

Linkedin marketing 2021